SAM Sensory and Consumer Research

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Sensory Benefits & Testing Sponsor

SAM-Sensory and Consumer Research provides expertise in sensory and consumer science to personal care, cosmetics, food, beverage, healthcare, petcare and household products organisations worldwide.
SAM is the leading international sensory and consumer research partner. We combine expertise in sensory testing and qualitative and quantitative consumer research to help our clients develop outstanding products, maximise their competitive advantage and create memorable experiences for consumers.
We specialise in Claim Substantiation, Product Benchmarking, Product and Ingredient R&D, User Trials, Product Optimisation, and Packaging Research. We do this by using trained sensory panels, in-home user trials, highly controlled central location tests, through our network of 300+ UK interviewers and within our 20 state-of-the art facilities across Europe, China, Morocco, the USA and beyond.
With us you can be confident of bespoke project design, best-in-class fieldwork, expert data analysis, and commercial insight generation.