Research Associate

TRI Princeton, USA

Biography

Murielle Mason is a Senior Research Associate on the Hair Claims team at TRI Princeton, specializing in evaluations of hair appearance and breakage. Over the past year, Murielle has developed a standardized method for quantifying hair straightness, with applications to chemically and heat-treated hair. Today, she will be presenting her latest findings on the relationship between consumer perceptions of hair straightness and alignment and objective technical measurements.