Daniel Whitby

Chief Scientist

SMINK Limited


Daniel has worked in the personal care industry for over 25 years in a variety of roles including formulation, new product development, innovation, technical marketing, and claims testing. He has developed several patented technologies, been responsible for the introduction of several innovative claims into the beauty marketplace and has presented at numerous cosmetic science events. A regular contributor to industry journals, he has a passion for trends analysis, ingredient innovation and understanding consumer interaction with products. 


An extensive industry network including journalists, bloggers, consultants, brand owners and scientists gives him a unique insight into what the future may look like for the beauty industry.

In his current role as Chief Scientist at SMINK Limited he combines a passion for discovering the latest scientific breakthroughs, with his knowledge of emerging trends, market insights and ingredients to ensure every product is thoughtfully conceived, highly efficacious and purpose led. 


Daniel lectures on the Cosmetic Science BSc & MSc courses at the University of Sunderland and is a member of the Society of Cosmetic Scientists Council and RDG North team.

Speaker in