Beauty and the B Corp: how your business can be a force for good
Time: 15:00 - 15:30
Date: Tuesday 6th July
Let’s Be Real, the system in which the majority of businesses have traditionally operated by, is broken. For too long has shareholder profits been the sole measure of success, with little care or consideration of its impact on society and the planet. Trust in our governments have never been lower, and they’ve supported a system where one truckload of plastic is burned or buried every second.
This is not a sustainable way to live and deep down we all now know things need to change.
More and more, consumers are turning to businesses for action and using their spending power to show it. B Corp provides customers with the reassurance that this is a brand that considers its impact on people, the planet and profit.
B Corp Certification marks the gold standard of verified social and environmental performance, public transparency and legal accountability.
Whilst it is still in the early days of the movement, brand awareness for B Corp is building. More customers know what the B Corp logo stands for and retailers such as Waitrose, Ocado and Boots have carved out aisles for products that carry the logo and promise integrity.
In the beauty industry, our impact starts from raw material selection, all the way through transportation and the manufacturing processes. Today I will talk to you about how B Corp can help you redefine success, be a pioneer who inspires transformation within your sector and by selling more B Corp Certified products you are building a better world.
- Katie Tillard Sharp Founder - Be Real Consultancy