Synopsis

The consumer is the final piece in the journey of a product. To ensure the product is used as sustainably as possible the formulation needs to engage the consumer across multiple sensorial levels from the moment they first see, touch and smell the product, to using the final drop in the jar. This magic happens when the formulations are developed with the consumer at front of mind, by visualising their experience and understanding their behaviours and mindset. 

In this presentation I will explain where today’s beauty customer is in terms of sustainability, share strategic insights into consumer wants and needs, provide learning examples from other industries and explore strategies for developing truly sustainable formulations.