Synopsis

Objective :
We are in a time of huge transition in both the world of beauty and the world of science.

The implementation of AI, the increase in the number of hybrid or decentralized studies and the adaptation of health tracking devices and scanners will play key roles in how we measure product efficacy in the future.

The rise of neurocosmetics, holistic health and a shift in focus from the face to total body skincare and beauty will give rise to new claim and ways of talking about products and product effects.

This presentation shares insights from published research not only from within the beauty sphere but also influences from industries which align and crossover into beauty such as healthcare, food and nutrition, wellness, climate change and the digital environment.

Combining multiple insights leads to the development of a credible vision of the future of product claims within the beauty industry.

Methods:
A review was undertaken of recent scientific publications related to beauty claims testing technologies and devices via the PubMed platform. Alongside this insights were also gathered across 12 key areas and thencolated and curated into a thoughtful and evidence based view of the future of beauty, claims and methods for subjectively and objectively measuring how beauty products perform.

This will be based on the methodology described by futurist Rohit Bhargava in his book series “Non Obvious Megatrends How to see What Others Miss”, ISBN: 9781646871612

Conclusion:
The combination of a complete understanding of the beauty industry with recent publications in the scientific literature combined with consumer insights then thoughtfully curated and distilled will provide a fresh, new vision of where our industry will go and why in the next five to ten years.