Designing Beauty with Biology
Time: 14:30 - 15:00
Date: Wednesday 7th July
The product innovation cycle for beauty products is moving faster than ever, and increasingly expected to serve evolving consumer demands for sustainable ingredients, ethical sourcing, and high performance. How can brands keep pace with seismic changes in technology, the market, and society? Just as chemistry revolutionized the industry in the 20th century, biology may hold the answer for a more enlightened way forward. Today, advances in medicine and biotechnology are beginning to be consciously applied to cosmetics and personal care products known and loved by consumers worldwide, signaling a coming era of beauty thoughtfully powered by biology.
- Alex Lorestani Co-founder & CEO - Geltor