The European Union Ruling on Microplastics
- Filipe Almeida CEFIC
As is the case for most consumer products, claims are an extremely important part of the cosmetics industry. They allow manufacturers to speak to their consumers and communicate the benefits of their cosmetic products; they may be the first interaction a consumer has with a cosmetic. However, again as with all claims, consumers must not be misled. Consequently cosmetic claims are regulated, not only by the Consumer Protection From Unfair Trading Regulations 2008, but by Article 20 of the UK Cosmetics Regulation and the EU Regulation on Common Criteria for Cosmetic Claims.
However, cosmetic claims, and advertisements in the UK in general, are controlled through a system of ‘self-regulation’. With self-regulation comes responsibility, the responsibility to adhere to the principles of advertising codes and requirements.
All of these obligations apply irrespective of the cosmetic claim or the product type involved and whether there are new and emerging claims or those which are more established.
With this in mind, the presentation will address current common claims, in particular environmental and green claims, and highlight the key considerations companies should be addressing when seeking to make such claims.
Attendees will learn more about the regulatory framework covering cosmetic claims and how they should be applied to current popular claims, with a particular focus on environmental and green claims.
Listen to how BYBI, a skin positive, pro-planet beauty brand, have built a climate conscious range, setting a new sustainable standard in beauty. Hear about the results of their internal carbon report, what steps they're taking to become carbon negative and all the challenges they've faced along the way. Plus, how their new retail partner, Target, supports and doesn't contradict their mission - to make sustainable beauty accessible to all.
Sustainability and naturals are ideas and practices that resonate differently with consumers. For many, their products, brands and ingredients being sustainable is of the utmost importance when making decisions within personal care and beauty while for others it has little to no importance at all.
Over the last 10 years we have seen both consumers and manufacturers take a greater responsibility in the impact they have on the world which for personal care has manifested in elements such as packaging and ingredients becoming increasingly scrutinised. But do these products continue to resonate with the consumer and ultimately still satisfy their needs?
Kantar: Worldpanel Division has taken a look at the impact of this on categories, products and brands over the last few years ultimately discovering where the industry can win in this space and who with. We will also address the impact of COVID-19 and give our views on the future impact naturals could have within the cosmetics market.
Seven years ago I gave a talk about telling the truth at SCS Formulate. The gist of my talk was that every brand has a story to tell about its history, values, choices and USPs. And this story needs to be authentic and true. If that’s the case, the brand will find an audience. It’s when brands start to tell truths that don’t belong to them that things can go badly wrong for them with everyone from their Instagram following to their customer to the ASA. These untruths, I argued, come in shades from pseudoscience nonsense (clean) to green washing to over-claiming to outright lies, and are a breach of trust with the consumer. In the age of Instagram and the blogger, you’re likely to not only get caught out, but have it broadcasted to thousands and thousands of current and potential customers. So please, I pled, just tell YOUR truth.
All these years on, there’s a part of me that would love to think the same holds true, but I’m not sure it does. And for reasons that give me hope and optimism for our future on the planet: the consumer expects us to be ever more sustainable and working hard at it. So where does that leave a brand who simply isn’t interested in ‘doing the right thing’ by our planet? Is there an audience for their truth? And just what does ‘doing the right thing’ look like? We’ll be talking about how that truth can look, from refilling and packaging all the way back up the chain to sourcing in the expert panel on July 8th. Come join us and lend your voice and perspective.